BBC launches mobile English language courses in Bangladesh
By Dusan Belic on Saturday, November 21st, 2009 at 4:56 AM PST
The BBC World Service Trust has developed English language courses for
mobile phones and is currently offering them to over 50 million mobile phone
users in Bangladesh. The idea behind the project is to extend BBC's existing
learning tool to mobile, in addition to TV and Internet, and reach more
people.
For the endeavor, BBC has teamed up with all six of Bangladesh's networks,
which have agreed to cut the cost of calls to the service by up to 75%.
Speaking of the course, it consists of over 250 audio and SMS lessons, and
each lesson is a three-minute phone call, costing about 3 taka.
According to The Financial Times, more than 300,000 people have already
signed up for the service, which is great!
